Capture every order
Orders from your public order page and from chats land in one list with the customer, items, address and total. Nothing gets lost in a scroll of messages.
Order management for social media sellers Your shop lives in the DMs. Your orders don't have to.
Sello turns Instagram, Facebook, TikTok and WhatsApp conversations into organised orders. Share an order link, let customers check out on their own, and follow every order from new to delivered — with shipping fees, invoices and revenue worked out for you.
- 14-day free trial
- No payment to start
- Arabic & English
What it is
One system to run your social media store
Sello is an online order management system for people who sell through social media. Selling in the DMs is easy; keeping track of who ordered what, where it ships and whether it was paid is not. The system is built around three goals.
Remove the manual maths
Prices, variant stock and the shipping fee for each governorate are applied automatically and recalculated on the server, so every total is right.
Know your real numbers
See sales, collected cash, refunds and net revenue for any period, broken down by day, product and order status.
How it works
From post to delivery in four steps
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Add your products
Upload photos, prices, sizes and colours, or import your list from Excel. Stock is tracked for each variant.
-
Share your order link
Every product gets a short link and a QR code. Paste it in your bio, a story or a printed tag — or share your whole storefront.
-
Customers order on their own
They choose a variant and quantity, pick their governorate and enter their details. Shipping and the total appear instantly, and you get an alert.
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Confirm, ship and get paid
Move the order from confirmed to shipped to delivered, print the invoice and mark it paid. The customer is kept informed by email.
Revenue screen
Your money, read at a glance
The Revenue screen splits any period into what you sold, what you collected, what you refunded and what you kept. This preview shows a sample store's last 14 days.
- Sales value
- 45,750 EGP
- Collected
- 38,890 EGP
- Refunds
- 1,240 EGP
- Net revenue
- 37,650 EGP
0
2,000
4,000
6,000
Show the daily numbers as a table
| Day | Sales value (EGP) |
|---|---|
| 30 Oct | 2,150 |
| 31 Oct | 1,780 |
| 1 Nov | 2,640 |
| 2 Nov | 3,120 |
| 3 Nov | 2,480 |
| 4 Nov | 1,960 |
| 5 Nov | 3,890 |
| 6 Nov | 4,210 |
| 7 Nov | 3,350 |
| 8 Nov | 2,870 |
| 9 Nov | 3,640 |
| 10 Nov | 4,580 |
| 11 Nov | 3,920 |
| 12 Nov | 5,160 |
Features
Everything you need to manage social media orders
Public order links & QR codes
A shareable order page for every product, which you can switch off or give an expiry date.
Online storefront with cart
A public store page where customers browse your catalogue, add several items to a cart and check out.
Product variants & stock
Sizes, colours or any option you need, each with its own price and stock, checked again on every order.
Shipping fees by governorate
Set your delivery fee for each governorate once; it is added to every order automatically.
Order status tracking
New, confirmed, preparing, shipped, delivered — plus cancellations and returns, with a full history of every change.
Manual orders from chats
Enter orders that arrive by message with several products; totals are worked out exactly like online orders.
Arabic & English PDF invoices
Professional invoices with your store name and logo, right-to-left in Arabic, ready to print or send.
Customer directory & WhatsApp
Repeat buyers are recognised by mobile number. See their order history and spend, and message them on WhatsApp in one click.
Revenue & sales reports
Sales, collected payments, refunds and net revenue for any period, with Excel export of orders, revenue and customers.
Instant new-order alerts
Push notifications on your phone or laptop the moment a customer places an order.
Excel import
Bring in your product list and shipping rates from a spreadsheet instead of typing them again.
Built for your phone
Run the whole store from a phone in Arabic or English, in light or dark mode.
Use cases
Who is Sello for?
Fashion & accessories boutiques
Sell clothes, bags and shoes in many sizes and colours without overselling a variant that is out of stock.
Home-made food & desserts
Take orders from a story, collect delivery addresses by governorate and keep track of who has paid.
Handmade crafts & gifts
Share one link per piece, print a branded invoice for each order and keep a list of repeat customers.
Beauty & cosmetics resellers
Manage a growing catalogue, see which products sell best each month and export reports for your supplier.
Small businesses leaving spreadsheets
Import your products from Excel and replace scattered sheets with one system your team can share.
Pricing
Simple monthly or yearly plans
Every new store starts with a free 14-day trial of the Professional plan. Upgrade, downgrade or renew whenever you like.
Starter
199 EGP / month
or 1,990 EGP per year
- Up to 20 products
- Up to 100 orders a month
- 1 team member(s)
- Not included: Public order links & storefront
- Not included: Product variants
- Not included: PDF invoices
- Not included: Revenue reports & Excel export
Professional
399 EGP / month
or 3,990 EGP per year
- Up to 250 products
- Up to 2,000 orders a month
- 3 team member(s)
- Included: Public order links & storefront
- Included: Product variants
- Included: PDF invoices
- Included: Revenue reports & Excel export
Business
799 EGP / month
or 7,990 EGP per year
- Unlimited products
- Unlimited orders
- 10 team member(s)
- Included: Public order links & storefront
- Included: Product variants
- Included: PDF invoices
- Included: Revenue reports & Excel export
FAQ
Frequently asked questions
What is Sello?
It is an order management system for sellers who sell through Instagram, Facebook, TikTok and WhatsApp. It keeps your products, orders, customers, shipping fees, invoices and revenue in one dashboard, in Arabic or English.
Do my customers need to create an account?
No. Customers open your product link or storefront, enter their name, mobile number, governorate and address, and submit. They receive a private link to follow their order.
Can I add orders that arrive through WhatsApp or Instagram messages?
Yes. Create the order by hand with one or more products; shipping and totals are calculated exactly like orders from your public page, and both appear in the same list.
How is the shipping fee calculated?
You set a delivery fee for each governorate. When the customer chooses their governorate, that fee is added to the order total automatically.
Can I print invoices in Arabic?
Yes. Invoices are generated as PDF files in Arabic with a right-to-left layout, or in English, with your store name and logo.
Is there a free trial?
Yes. Every new store gets the Professional plan free for 14 days, and no payment is needed to start.
How do I pay for a subscription?
Choose a monthly or yearly plan from the Subscription page and pay by InstaPay or Vodafone Cash. Your plan is renewed as soon as the payment is confirmed.
Turn your next DM into an organised order
Open your store in under a minute and try every Professional feature free for 14 days.
Start your free 14-day trial